Getting Your Online Business Through the Pandemic

Getting Your Online Business Through the Pandemic

By Brandon Maddox

2020 has been an extremely difficult year for business. No matter what products you offer, chances are you’ve been impacted in some way or another by the coronavirus and Covid-19 pandemic. Even if you’ve been selling essential goods that people need to buy, you may still be struggling. After all, businesses have collapsed, people are experiencing joblessness and people are consequently a lot more careful with how they spend their money-saving as much as possible in case of hard times. But the good news is that there is still potential for your business to survive and generate a profit during these trying times. If you run an online business, you may have had an easier time than brick and mortar stores - which have seen intervals of having to close and suspend operations - but you are still going to have to put a little extra effort into keeping afloat. Here are a few steps you can take to help yourself along the way!

Focus On Your Website

First, you need to make sure that your website is up to scratch. Chances are you’ve put a fair amount of time and effort on this anyway if your business is entirely online, but it’s always worth checking your website over and determining whether there are any areas that need to be improved upon. If there are, make sure to reach out to a quality web designer, who will be able to ensure that your site looks great and functions well. Studies have shown that people tend to decide within a matter of seconds whether they’re going to stay on a site or click the exit tab, so this really isn’t an area you can put on the backburner. If you want to go all out, you may also want to collaborate with a user experience or “UX”  designer. They’ll make sure that customers can definitely use and navigate your site with ease. This can maximise sales, which is essential right now.

Focus on Marketing

Sure, businesses are looking for ways to save money. But don’t skimp out on marketing. You need to put extra effort into marketing right now to encourage customers to part with their cash. There are countless things you can do. You can focus on email marketing. You can focus on sales and promotions. You can focus on customer engagement and providing valuable content. So, make sure to keep on top of your marketing and keep your marketing department on board. Alternatively, you can outsource to third parties dealing with specialist marketing, such as car dealership marketing.

Focus on Product Photography

If your customers are shopping online, they’re going to be heavily dependent on your product photography. Quality photos make more sales, as customers are able to see exactly what they’re buying and are more likely to willingly hand their money over if they can see that what you’re offering is quality.

These are just a few areas of focus for now. Each is extremely important, so make sure to add it to your operations and to-do list!

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Finance Magazine: Getting Your Online Business Through the Pandemic
Getting Your Online Business Through the Pandemic
Here are things to consider when getting your online business and the steps you can take to build your business during the pandemic.
Finance Magazine
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