By Erika Johnson
As 2020 comes to an end, it’s high time to start working on your 2021
marketing strategy. To help you create a winning campaign, get a load of
these simple tips.
1. Social media for engagement
As the COVID-19 pandemic goes on, brands are under increased pressure, and
so it’s vital to make customer retention a top priority. One of the best
approaches is to use social media to boost engagement. Creating a clear
social marketing road map is crucial to widen your reach; share your brand
story; present your video marketing; and keep your audience engaged.
Your campaign should include regular posting, tracking customer responses,
and drawing in new business. Besides engagement, it’s essential to focus on
high ROI Facebook ads to support your marketing success.
2. Interactive content
Looking to improve your marketing strategy in 2021? What you need is plenty
of interactive content. When you add interactive features on your social
media and website, it’s a great way to boost engagement and learn about your
visitors. You can offer plenty of different types of interactive content,
including polls, contests, interactive videos, and surveys. You can use the
data to conduct more targeted marketing and boost your sales.
3. User-generated content
One surefire way to enhance your 2021 marketing strategy is to use user-generated content. Some users just love taking videos and photos of
themselves using your products and services! You can use this type of
content on your own social media accounts, to grow your audience and
demonstrate authentic advertising. So why exactly does UG content work so
well? It’s pretty simple; consumers trust their peers more than they trust
brands. For this reason, customer recommendations can offer you great
credibility.
4. User experience focus
User experience continues to be an essential marketing element, and this
isn’t about to change any time soon. In 2021, look to focus on UX in the
following ways:
- Fast loading times: To rank higher and reduce your bounce rate, it’s essential to improve your page loading times. Google PageSpeed Insights can help you to analyze and improve your page loading speeds.
- Improve usability: Simple but essential; your site should be easy to navigate, users should be able to find everything they need, with zero explanation.
- All devices: Your site needs to be fully accessible across all types of platforms and devices.
5. Protect your reputation
Protecting your online reputation should be a crucial part of your marketing
strategy. Cancel culture is on the rise, and it’s so easy these days to get
caught up in a scandal! To protect your reputation, you’ll need to audit
your automated ads. Doing so can help you avoid accidentally publishing on
unfavorable outlets (or at an insensitive time). Use listening tools to keep
up with social trends, current events, and competitor behaviors. Create a
clear breakdown of your values and how you want to be perceived in public.
Use this document as a guide for all of the marketing that you publish.
Keeping up with the latest marketing trends is the best way to perfect your
strategy and make progress.
