By Abena Bediako
Halloween might be one of the greatest holidays because it’s a night of fantasy and make-believe. It doesn’t matter how old you or your customers are; everyone can participate in the fun. And that includes your staff. It’s always a good idea to stay festive and showcase your store’s excitement for the holiday season. Here’s why you should encourage employees to dress up for Halloween.
Draws a Crowd
They say that there’s no such thing as bad publicity, within reason. If people are talking about your business, that means you’re relevant. While you want people to hear about you, you want it to be for the right reasons. And more importantly, you want people to come and see about your business.
Encouraging your employees to dress up for Halloween will surely draw a crowd. When you use costumes as a form of Halloween marketing, people walking by will want to see what’s going on inside the store. Then, once they see your staff dressed up for the holiday, it will encourage customers to embrace their festive side and participate as well. This could increase the publicity of your store.
Improves Morale
Is morale low in your store? If you’ve noticed a decrease in your staff’s interests, reward them with a day or a month of fantasy. You don’t have to limit the dress-up privilege to one day. For the month of October, encourage them to incorporate as much Halloween as they can into their wardrobe.
You’ll notice a change in their demeanor, and they might even arrive to work early to show off their costumes. You need their good attitudes for the success of your business, and granting them a month of expression might do the trick. It’s the perfect treat.
Energizes Your Staff
In addition to improving morale, wearing a costume will energize them. The boisterous and excited energy inside of a store will make your customers feel more willing to come in. No one enjoys shopping in a bad mood, and putting a smile on your customers’ faces will turn their day around.
A business that needs customers to survive should always give off good energy so that the customers give it back. Eventually, word will get around that your staff has the best customer service around, and that can keep your business thriving.
Grows Sales
When your employees dress up for Halloween, it will improve customer relations and boost sales. With the crowd you’ve drawn and the good customer service your staff put out, the clientele will be curious to see the merchandise inside. Costumes help break the ice and get a conversation going.
Once your employees have formed a sense of comradery with the customers, it will be easy to show them some of your best products or find out what you need to help them with. It’s a great marketing tool.
Read more: 19 Things You Should Never Buy Online
Encouraging your customers to dress up for Halloween can improve your sales and put everyone in the festive spirit, making it an excellent marketing tool to try out this season.
